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Oct. 31st (Halloween!) from Noon-5PM,
Diamond's Halloween Open House!

Tricks and TREATS! Coffee, goodies and fun along with some
Halloween special sales and promotions before the big SEANCE!

Here are our upcoming Lectures and Events:

Oct. 31st (Halloween!) from Noon-5PM, Diamond's Halloween Open House!

Oct. 31st (Halloween night!) at 7PM at Glen Magna Farms, Danvers: The Official Houdini Seance!

November 8th is Ellusionist Day at Diamond's!

November 15th at Double Tree Hotel, Danvers:

November 23rd at Diamond's: Magic's Rising Stars

Free shipping on all orders over $49!

(Free shipping is only to Continental US excluding Hawaii, Alaska and Puerto Rico)

This is BIG!

All in store customers have been enjoying Diamond's Loyalty Points Program for months now, and now all our web customers can benefit from this terrific program as well.

Introducing the Diamond's MyRewards Program!

You don't need to do a thing. Just continue to be the terrific customers you always have been. When you create an account on our site you are automatically enrolled!

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As of now you are enrolled! You will start receiving points right away!

You earn $1 for every $20 you spend on our website! You can start using your points when you reach $100 worth of purchases.

Points never expire!

Every product earns you points and there is no limit to what you can earn so keep on shopping right here at Diamond's!

You can check your points any time in your account under MyRewards.

THANKS for shopping with us!

Announcing! Ellusionist Day at Diamond's Magic!

New unbelievable event at Diamond's!

Adam Wilber and Ellusionist are hosting an all day event at Diamond's! They will have some of their latest magic releases and custom decks for sale!



Get your early bird registration right now at DiamondsMagic.COM
and receive a $10 Coupon to spend at our booth at SAMCON for FREE!

You SAVE $10 on your early registration AND you get $10
more in free merchandise from Diamond's if you register NOW!

Receive your $10 in free merchandise at SAMCON by
Clicking HERE

(The coupon can only be used at the Diamond's Magic Booth at SAMCON 2014)

November 15, 2014
Doubletree Hotel
Danvers, Massachusetts

Save even more on our already low priced magic with

Buy Any Two Products and get 25% off your entire order of Economical Magic!

(minimum order of $25 required, maximum of 30 items from this category)

Shop Economical Magic NOW!

Surya's Device by Sorcery Manuf
Price: $59.95

Surya's Device is the next evolution in ITR technology, this is not to be compared with any other ITR release from the past. This takes IT to an entir
Kundalini Rising Cards (new/improved) McBride
Price: $10.00


The new edition of Kundalani Rising includes a color cover for the directions and a page of new notes and han

StoneX by David Stone & Jeanluc Bertrand
Price: $35.00


More than 3 Hours of PURE MAGIC!
Shot Liv
Classic Monsters Playing Cards by Classics Playing Cards - Trick
Price: $9.95

These Classic Monsters are shaking off the dust and are ready to terrorize once again.The first ever deck from Classics Playing Cards presents Classic
Magic Magazine November 2014
Price: $6.50

Michael Carbonaro: Hiding in Plain Sight
The Carbonaro Effect is a hit on the truTV network, with twice as many new shows ordered as originally planned. Michael Carbonaro and his team spend their days creating magic that doesn't look like magic, and capturing people's reactions on hidden cameras.

Rethinking Dell O'Dell
She was one of the busiest professionals in magic for nearly thirty years, taking command of whatever style of venue she chose to play. Dell O'Dell and her husband, juggler Charlie Carrer, seem to have been liked by everyone - despite her much maligned rhyming patter.

Mat Franco
In September, Mat Franco accomplished what was previously thought to be highly unlikely: winning a season of America's Got Talent with a magic act. He did it through a combination of tricks both old and new, charm, and an innate ability to adapt to the game.

You Never Know!
How did Bill Malone, who has never acted before, land a guest-starring role on one of the most popular shows on television? Simply by being himself and being a magician - and being seen by a producer who wrote the non-magic role with one of his favorite magicians in mind.

Plus Updates on...
  • Magic at Disneyland's Halloween Carnival
  • Allan Dickens' Magnifica in France
  • Steve Santini on TV in Escape From
  • Remembrances of Bud Dietrich and Phil Wilmarth

  • Bonus Content for the November Issue...
  • Links to four of the magical moments from Michael Carbonaro's television show, The Carbonaro Effect.
  • Two new excerpts from Murphy's At The Table Lecture Series: Dan Hauss teaches a nifty penetration with a coin, a sugar packet, and a needle. Triple Impact is a pocket-to-pocket prediction effect from Mark Elsdon.*
  • A "First Look" excerpt from Jonathan Levit's new DVD set, Jonathan Levit: Ahead of the Game, on which he teaches his work on Any Card at Any Number.*
  • Audio recordings of Dell O'Dell's rhyming patter for some of her favorite routines, plus Dell cutting up with friends at the 1940 IBM Convention in Davenport, Iowa. While the sound quality is not the best, these recordings have not been heard publicly in over sixty years.*
  • A flashback to our January 2002 interview with joke writer and presidential speechwriter Robert Orben.*
  • Continuing weekly installments of Joanie Spina's "Directions," a home study course in showmanship and stagecraft - each presented in a one-paragraph summary, the entire article in an easy to read format, and on video with examples.*
  • Convention Podcasts: The Magic Summit and MacMillan International Magic
    (* Available for subscribers only at M360)

  • Marketplace
    Nineteen products are reviewed this month by Peter Duffie, Gabe Fajuri, Greg Gleason, Jared Kopf, Francis Menotti, Peter Pitchford, and John Wilson:
    The Hollingworth Collection by Guy Hollingworth and Dan and Dave Buck
    Domino Effect by Alex Pandrea
    The Casino Con by Steve Gore and Gregory Wilson
    Lightspeed by Perseus Arkomanis
    Cootie Catcher Magic by Jason Michaels
    Flatline by Jay Sankey
    At the Table Live Lecture Series by Murphy's Magic
    3 Secrets by Ken Niinuma
    The Answer by Ron Salamangkero
    Duo by Rian Lehman
    The Skinner Tapes by Kaufman & Co.
    Equilateral 3 by JC Sum
    Spider Girl Illusion
    E-rase by Julien Arlandis
    The Wallet Transformer by Cameron Francis
    Spontaneous Combustion by Granell
    Unveil by Hyun Joon Kim
    Card Magic Course by Steve Faulkner
    Pop Haydn's The Mongolian Pop Knot

    First Look: The Sense of Wonder
    Robert E. Neale is considered to be a leading philosopher of magic and an innovator of magic effects and presentations. His new book, The Sense of Wonder, published last month sets out to expand our understanding of the human capacity to wonder beyond our limited notions of it, so magicians can create more and better wonders for their audiences. In these excerpts, The Tortured Bill explains an "impossible" fold, and Only a Paper Doll presents a torn-and-restored routine.

    The Monk's Way: Discrepancy Find
    I remember the moment when the Monk emerged, the moment when my imagined audience became my conspirators. The year was 1999 and I was on the phone from Philly to New Orleans with my friend Mark Aspiazu. I was explaining a new version of Marlo's Ace-x-Ace and I had hit a snag. The final display was hitting inconsistently and I had no answers. Then a glaring problem was evident: this was not the right time for a maneuver. This is when the audience is focused and aware. What are they focused on? What is important to them at this moment? This question brought in the light. No more move; no more audience as viewer.

    Loving Mentalism: Flexicon
    This month's "Loving Mentalism" item, from guest contributor Daniel Young, is all about strange, obscure, and amusing words. From hundreds of such words, a spectator merely looks at one and concentrates on it. You try to read her mind, and you fail! She names the word she is thinking of, and when you open your sealed, printed prediction that has been in view the whole time, it matches perfectly! The routine is neatly deceptive, easy to perform, and provides plenty of scope for fun. After all, how many mentalism routines do you know that involve words like "sausage" and "snollygoster"?

    Bent on Deception: Advice Column
    When Horace Greeley gave the nation his famous advice to "Go West, young man," it was probably great advice for some - and horrible advice for others. I'm sure that some of those who took his advice stepped off the covered wagon, full of hope, and were immediately shot to death. I'm pretty sure it was also Greeley who coined the phrase "My bad!" (Also, Go West is one of the worst Marx Brothers movies.) Every day, we get advice from friends, family, fortune cookies, news stories, talk shows, and Facebook memes. We are even given advice that contradicts other advice we've been given. We're told "Look before you leap" and "He who hesitates is lost." With so much advice pelting us, we need to learn to take it with a grain of salt. We need to pick and choose what advice we listen to and what advice to ignore. In entertainment, this is really essential. Let me tell you a story.

    Classic Correspondence: Senator Crandall to Harry Mendoza
    On February 23, 1966, millions of people across America tuned in to The Beverly Hillbillies and watched dimwitted Jethro assist "Marvo the Magnificent" and "accidentally" expose the P&L Vanishing Bowl of Water and the Modern Cabinet. All in good fun, of course, but not all magicians were amused. One unamused viewer was Howard Adams, who felt compelled to send a letter to Bill Larsen Jr., editor of Genii magazine. Howard complained that he was forced to take the Vanishing Bowl of Water out of his act and that the magic on this TV program "could have been handled by a ten year old." Magician Harry Mendoza, the technical advisor for the show, was quick to respond. His rebuttal filled more than a full page in Genii and stated that Adams had insulted his intelligence. Editor Bill Larsen capped it all off by suggesting that any further discussion on this topic should be addressed directly to the parties involved. Sitting in his Chicago apartment, Clarke "The Senator" Crandall rolled a sheet of his simple stationery into the typewriter, pushed down the "caps lock" key, and started typing.

    For What It's Worth: Don't Drink the Kool-Aid
    After watching Masters of Illusion, Wizard Wars, Houdini part one, YouTube clips from America's Got Talent and a few more "Got Talents," and other self-proclaimed masters of magic, I couldn't help but focus on a single word. A word that, at one time, the magic community embraced as having special meaning. A word that magicians used as a beacon for truth and reason, intended to shed light on dishonest practices and ideas. What was that word? Bull. If honesty and integrity and creativity have anything to do with a good magic performance, you won't see much of that on television these days.

    Walkabout Soup: A Milkshake or a Zombie Apocalypse
    I woke up on a bus with no idea where I was or how I'd gotten there. I groggily blinked and looked around. The bus wasn't moving. Also, I was the only person on it. I was alone on an empty bus in - let's look out the window - the middle of the desert. What? I tried to think back to the last thing I could remember. Nothing immediately came to mind. This didn't worry me - at least not yet. Anyone who has done much traveling knows the few seconds of disorientation and existential doubt you can get when waking up in an unfamiliar location. However, that usually happens in a hotel room. Not on an empty bus in the middle of a desert.
    Dream Mirror Penetration by Dream Illusions
    Price: $2,850.00

    Visibly walk right through a mirror!
    â¢All aluminum construction
    â¢2 locking casters
    â¢Plexi mirror for safe t
    Price: $12.00

    For the little guy in your life,
    Starts working right out of a Bottle!

    Not ready, no problem...
    Dollar Sized Penny
    Price: $10.00

    High Quality Dollar Sized US Penny.

    Diameter: 1.5"
    Patrified (DVD and Gimmick) by Patrick Kun and SansMinds
    Price: $34.95

    SansMinds presents the amazing Patrick Kun in action. This is a complete collection of Patrick's most updated work. Are you ready to be "Patrified"?

    Seven Killer Effects

    1. Be-Tween Production
    Rub two jokers at your finger tips and a card visually appears in between the jokers. PK style!

    2. PK Double
    A single handed double lift with just the right balance of flourish and practicality to perform for live audience.

    3. Inflict Evolved
    The first visual sandwich effect that allows your spectator to do the magic. The moment they touch a card, it visually changes to another. The evolved Inflict.

    4. Centerpoint Retouch
    The updated display version of Patrick's signature Centerpoint effect. Slick and sweet!

    5. Morf
    This is the effect everyone is talking about. Four random visually transform into any four of a kind of your choice.

    6. DIY Aces
    Patrick's take on spectator cuts to the aces. It has never been easier!

    7. Snowblind
    Patrick's ultimate finale for his everyday professional card routine. What's your excuse not to learn it?

    **Comes with special gimmick produced from USPC. Supply your own blank deck


    "The DVD contains some useful sleight of hand moves and effects that one can probably put to use. I found some to work up and place into my close-up card arsenal. I found lots to like about this DVD."
    Wayne Kawamoto, 10/1/2014 Full Review

    "It is rare on a multi-trick DVD that I look at everything and think that any piece would fit into my working repertoire. I have already added a couple things and will continue to add them as I become more confident."
    Josh Burch, MyLovelyAssistant 7/11/2014 Full Review

    "If you are looking for some solid material that is very visual, very magical and overall not difficult to do, this is the DVD for you! VERY highly recommended! "
    Dr. J. M. Ayala de Cedoz, MyLovelyAssistant 8/25/2014 Full Review

    "It's just genius, modern coin magic."
    Sean Heydon, Wizard Product Reviews 10/22/2014 Full Review

    "...this is a very good effort and something that card guys are going to want to check out. Recommended."
    Marc Desouza, M-U-M Magazine 9/18/2014

    "If you like visual card magic, you will definitely enjoy this."
    Peter Duffie, Magic Magazine 9/23/2014

    "This DVD offers something for every card worker and I can certainly see many including some of Patrick’s routines in to their repertoire."
    Paul Romhany, *Reviews Vanish Magazine 10/10/2014

    "If card magic is your passion, this is worth your consideration."
    Joe M Turner, Genii Magazine 10/21/2014
    Skyline (Gimmick & DVD) by Danny Weiser
    Price: $29.95

    Your spectator selects a card. You tear off the corner, show both sides of the remaining card, and then in the blink of an eye the card is magica

    Today's Super Deal!

    The Matchbox Penetration

    Price: $34.95
    Deal of the Day Price: $19.95
    You show a small box--the kind that holds wooden matches. You take a toothpick and push it right through the

    Top Selling Effects

    Loxley by David Forrest - DVD+G
    Price: $33.00
    Fiedlers Flier by Daryl - Trick
    Price: $5.00
    The Volunteer Swindler
    Price: $25.00
    Off Set by Sebastien Calbry
    Price: $45.00
    Price: $34.95