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This Friday!

Our first ever Black Friday Sale!

All items are available now to
PREVIEW but come back this Friday to receive 20% OFF everything in this category!

Even more is on sale in store only so stop by Diamond's in Peabody on Friday Nov. 28th, between 10-6 for even more sale items and specials!

Big Raffle on Friday in store! No purchase necessary. You must be in store between 1 and 2pm Friday the 28th to WIN!

Happy Thanksgiving!!!


Buy ANY Download Product (Ebook, At The Table Live Lecture, or Video Download)

And Receive An Extra $5 off your entire order! (coupon code: DOWNLOADDISC)

Here are our upcoming Lectures and Events:

November 23rd, 2PM at Diamond's: Magic's Rising Stars!

December 8th at Diamond's:
Mr. Tango Lecture!

February 9th at Diamond's: Doc Dixon Lecture!

Free shipping on all orders over $49!

(Free shipping is only to Continental US excluding Hawaii, Alaska and Puerto Rico)

Introducing the Diamond's MyRewards Program!

As of now you are enrolled! You will start receiving points right away!

You earn $1 for every $20 you spend on our website! You can start using your points when you reach $100 worth of purchases.

Points never expire!

Every product earns you points and there is no limit to what you can earn so keep on shopping right here at Diamond's!

You can check your points any time in your account under MyRewards.

THANKS for shopping with us!

Save even more on our already low priced magic with

Buy Any Two Products and get 25% off your entire order of Economical Magic!

(minimum order of $25 required, maximum of 30 items from this category)

Shop Economical Magic NOW!

The Social Deck (DVD and Gimmic
Price: $49.95

Wow. Gaff deck meets Facebook. I love this!"
- Joshua Jay
Silicone Egg by Alan Wong - Trick
Price: $10.00

A very convincing standard white shell egg made from quality silicone.

Can be compressed into a very small space and will retain it's shape when exp
SVENGALI Starring Oz Pearlman (DVD + Bicycle Deck)
Price: $19.95

Deck and DVD

This deck of cards is brilliantly abnormal. It makes impossible tricks possible. It makes difficult tricks simple.

The Svengali Deck allows beginners to instantly perform magic that would take years of practice with a regular deck. It allows experts to perform effects that simply can't be done with a regular deck.

This DVD starts simple and teaches the basics. You'll learn to use and control this amazing tool. Once you've established a strong foundation, you'll learn some of the surprising and powerful ways experts use the Svengali. Oz shows the raw power of the Svengali Deck and gives you hard-hitting routines you'll perform for years to come.

You'll Learn


What is the Svengali Deck?
Displaying the Deck
Shuffling the Deck
Cutting the Deck
Double Lift
Deck Switch
Tracking the Number - Your spectator chooses a number. His/her selected card is exactly that number of cards from the top!
Spelling a Name - Your friends will love it when you use their name to find their card!
Ambitious Card - This classic routine is easy to perform with the Svengali!
Touch - Use your Svengali in a completely different way. Fool your magician friends!
Everywhere and Nowhere - 'Hypnotize' three spectators to see the same card. This is Oz's personal favorite!
Impossible Location - Have your spectator choose a card AND choose a location. Their selected card vanishes from the deck and appears IN THEIR SELECTED LOCATION!
Performance - Head out on the Las Vegas strip to watch Oz entertain with the Svengali!
Change Bag TR (Green) by Bazar de Magia
Price: $29.00

Greatest Utility Ever! Put an item inside the bag, then turn it inside out - VANISHED! Turn the bag inside out ag
Shadow Tent (Consignment)
Price: $1,250.00
Deal of the Day Price: $1,200.00

Consignment item in as New condition. Only one available. Never been removed from its bag!</
SPONGE Starring Jay Noblezada
Price: $19.95

Sponge balls are simple. All we're talking about is a four-pack of 2 inch balls made of sponge. But

there's a reason top professionals use sponge balls when they're getting paid to perform.

The entertainment potential is HUGE.

When you're out on the streets. When you're working a party. When you're working a restaurant gig. If you've got sponge balls in your pocket, you've got five minutes of the most memorable and fun magic on earth. They jump. They pop. They hide. They multiply. And they do it in your spectator's hands!

But, your sponge balls won't do the work for you. You've got to ENTERTAIN with them! That's where Noblezada comes in.

Noblezada has put together a course that will take you from beginner to pro with sponge balls faster than ever before. You'll start with the basics and build toward complete routines you can do in professional walk-around situations.

Along the way you'll improve your sleight-of-hand, misdirection, and all-around performance skills.

Classics are classics for a reason. Adding sponge balls to your repertoire is one of the best decisions in magic.

You'll learn:

Palms and Concealments
finger palm
front clip
thumb palm
back thumb clip
sponge ball classic
standard vanish
thumb palm vanish
retention vanish
take vanish
french drop
2 hand vanish
push out
pinch production (Gary Darwin)
stage production
pocket steals
Loads and Splits
standard load
bold load
the shuttle pass
sawing in half
rip split
optical split
final loads
full length routine
2 in the hand, 1 in the pocket
the 10 count
Special Bonus

Go backstage to Gary Darwin's museum where Darwin teaches over a dozen techniques--retention vanishes, productions, steals, entire routines... Darwin is a legend, and this is your chance to learn from the man himself. Running Time: Approx. 90 Minutes
Manufacturer Says
This package includes an instructional DVD + 4 Goshman Super Soft 2" Sponge Balls (RED).
Spinnerets (DVD&Gimmicks) by St
Price: $39.95
Deal of the Day Price: $39.95



Spinnerets are the smallest thread reels in the world, and can be s
Houdini Credit Card Style Lock Pick Took Kit
Price: $29.95

A very cleverly concealed 5 piece lock
Price: $28.00

Greatest Utility Ever! Put an item inside the bag, then turn it inside out - VANISHED! Turn the bag inside out again - APPEARANCE! Use the Change
Price: $195.00

The Atomic Ball. Magic from the

Today's Super Deal!


Price: $139.00
Halloween Sale Price! $99.00
Hand made by craftsman Tony Karpinski

Top Selling Effects

Off Set by Sebastien Calbry
Price: $45.00
Price: $15.00
ACE (Cards and DVD)
Price: $19.95
Water Works (DVD and Gimmicks) by Uday Jadugar & Paul Harris Presents
Price: $39.95
Fiedlers Flier by Daryl - Trick
Price: $5.00