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Here are our upcoming Lectures and Events:

Saturday June 6th, 1PM at Diamond's: An Afternoon with Harry Lorayne!

Saturday June 20th, 1PM at Diamond's: Eric Jones' Master ourse in Magic

Saturday June 20th, 4PM at Diamond's: Eric Jones Lecture

Tuesday July 7th, 7PM at Diamond's:
Mark Zacharia Lecture!

Coming Soon!

Richard Sanders
John Armstrong (September)

Monday through Wednesday

Spring Blow-Out 50% Off Sale!

In Store Only, On Select Items (at least 12 items per day),

Both NEW and OLD!

By "NEW" I mean some items have been released this week!

(By OLD I mean more than a week ago :-) )

Different items each day, Monday, Tuesday, and Wednesday!

If you like it, we'll do it again next week!

Can't tell you about most of these items (They are secret! :-) )

You'll have to come in and see for yourself but you will be amazed at what is 50% OFF our Regular Low Retail Prices!

(While Supplies Last! These items are anywhere from $1 to $700 retail and they will all be 50% off! Some at below cost!)

We were featured on Shawn Mullins new online Magic Review Show!

Check it out and subscribe to Shawn's VLOG HERE:

Our Daily Planet Segment on Discovery Channel!

Introducing Diamond's Price Match Guarantee!

If you see a product we have in stock, in stock anywhere else on line OR at a Brick & Mortar shop like us!

We will match that price!

AND, remember, we have 5% loyalty points on every item we sell which means you will be getting an additional 5% off on everything all the time!

ADD FREE SHIPPING on orders over $49 and that adds up to


Just call us at 978-535-8950 or Email us at:


Buy ANY Download Product (Ebook, At The Table Live Lecture, or Video Download)

And Receive An Extra $5 off your entire order! (coupon code: DOWNLOADDISC)

Free shipping on all orders over $49!

(Free shipping is only to Continental US excluding Hawaii, Alaska and Puerto Rico)

Introducing the Diamond's MyRewards Program!

As of now you are enrolled! You will start receiving points right away!

You earn $1 for every $20 you spend on our website! You can start using your points when you reach $100 worth of purchases.

Points never expire!

Every product earns you points and there is no limit to what you can earn so keep on shopping right here at Diamond's!

You can check your points any time in your account under MyRewards.

THANKS for shopping with us!

Pancho the Pickin Duck trick Verne
Our Price: $18.00

A delightfully and updated version of the classic "Card Duck," or "Gwendolyn, this specially made puppet in brightly colored quality card can reveal any number of chosen cards.

Perfect for children's shows
Use with alphabet cards to spell out a birthday child's name
Use with number cards to find the correct sum, etc.
Sure to get a smile in your show
Suitable for stage or close-up
Completely self-contained
A good tool for the M.C.
Bicycle Elegance Deck (Limited Edition) by Collectable Playing Cards
Our Price: $19.95

The Bicycle Elegance deck is one of the highest quality decks ever created. Pure "elegance" and detail printed on Bee Stock by USPCC
Our Price: $18.00

Dream Prediction Elite Version (Wallet) by Paul Romhany
Our Price: $99.95

You place an envelope containing a prediction in full view of your audience. A spectator can hold or place the prediction on a table. (The envelo
Bicycle Elegance Deck Emerald (Limited Edition)
Our Price: $24.95

The Bicycle Elegance deck is one of the highest quality decks ever created. Pure "elegance" and detail printed on Bee Stock by USPCC
Shadow Tent (Consignment)
Our Price: $1,250.00
Deal of the Day Price: $1,149.00

Consignment item in as New condition. Only one available. Never been removed from its bag!</
Folding Coin Quarter (D0021) (Traditional w/DVD) by Tango Magic
Our Price: $16.00


The magician takes a normal coin and an empty bottle. He requests a spectator who takes the bottle for the peak
The Social Deck (DVD and Gimmic
Our Price: $49.95

Wow. Gaff deck meets Facebook. I love this!"
- Joshua Jay
Our Price: $25.00

Metamorphosis Bill by Bob Solari
Our Price: $12.95

A One and Five Dollar Bill transpose under IMPOSSIBLE and FAIR conditions!
Works with new style bills as well as old style
Both bills can be borrowed
Both bills can be signed
No magnets or wax
Any denomination bills can be used
No sleight of hand
Works with foreign currency as well
By far, this is the MOST incredible and SIMPLE bill transposition EVER conceived.

Complete with illustrated manuscript and sample functional gimmick.

Today's Super Deal!

All Alike Phoenix One Way Force Deck

Our Price: $9.00
Savings: $4.05
Blue Back only. 45 of the same card and 7 disparate cards for the display.  Jokers and rules card and one blank face included.

Top Selling Effects

Water Works (DVD and Gimmicks) by Uday Jadugar & Paul Harris Presents
Our Price: $39.95
Our Price: $34.95
The Volunteer Swindler
Our Price: $25.00
Bandwidth by Greg Wilson
Our Price: $39.95
ACE Cards and DVD
Our Price: $19.95