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HUGE 25% OFF DVD Sale!!!

Our Daily Planet Segment on Discovery Channel!

Introducing Diamond's Price Match Guarantee!

If you see a product we have in stock, in stock anywhere else on line OR at a Brick & Mortar shop like us!

We will match that price!

AND, remember, we have 5% loyalty points on every item we sell which means you will be getting an additional 5% off on everything all the time!

ADD FREE SHIPPING on orders over $49 and that adds up to


Just call us at 978-535-8950 or Email us at:

Two of the latest and coolest products out there are now on SPECIAL!

Buy Paul Harris's Wishbone or Peter Eggink's eLit and receive free shipping on your entire order!

Buy them separately, together; on their own or with other products and your whole order Ships FREE!

While Supplies Last!

Please email us with any questions (on anything related to our products and services, or our site) at:

Here are our upcoming Lectures and Events:

Saturday April 18th, 2PM at Diamond's: Henry Evans Lecture!

Friday, May 8th, 7PM at Diamond's: Daryl's 4FXII Magic Lecture!

Saturday, May 9th, Noon at Diamond's: Daryl's 4FXII Magic Lecture!

Tuesday July 7th, 7PM at Diamond's: Mark Zacharia Lecture!


Buy ANY Download Product (Ebook, At The Table Live Lecture, or Video Download)

And Receive An Extra $5 off your entire order! (coupon code: DOWNLOADDISC)

Free shipping on all orders over $49!

(Free shipping is only to Continental US excluding Hawaii, Alaska and Puerto Rico)

Introducing the Diamond's MyRewards Program!

As of now you are enrolled! You will start receiving points right away!

You earn $1 for every $20 you spend on our website! You can start using your points when you reach $100 worth of purchases.

Points never expire!

Every product earns you points and there is no limit to what you can earn so keep on shopping right here at Diamond's!

You can check your points any time in your account under MyRewards.

THANKS for shopping with us!

Dollar Sized Penny
Our Price: $10.00

High Quality Dollar Sized US Penny.

Diameter: 1.5"
Dream Mirror Penetration by Dream Illusions
Our Price: $2,850.00

Visibly walk right through a mirror!
â¢All aluminum construction
â¢2 locking casters
â¢Plexi mirror for safe t
Magic Castle Coin (Houdini)
Our Price: $12.00

A great souvenir of The Magic Castle, these beautifully crafted palming coins are about the size and weight of a U.S. Silver Dollar.

Coin features Houdini (in commemoration of the famous Halloween seances) on one side and The Magic Castle on the other.

NOTE: One coin per package.

Menta Card Box plus! Viking-Berg
Our Price: $69.00

Dream Illusions Fire Cage
Our Price: $1,900.00

Houdini Credit Card Style Lock Pick Took Kit
Our Price: $29.95

A very cleverly concealed 5 piece lock
Our Price: $15.00

My Pet Boris (the magic spider app) is the work of magician Ian Pidgeon from Sydney Australia.

Most people I know, my
Classifying Deck By Granell Magic Inc
Our Price: $29.95

With this deck you can cut the exact amount of cards you wish, from any fifty two positions with a zero margin of error. You can find the Aces or
Heirloom WALLET Deluxe (Trick Separate)
Our Price: $68.00

This wallet which is also known as "The Shogun 11" Wallet, has had a lot of time and effort put into designing and perfecting the multiple out wa
Impromptu Card At Any Number by Barrie Richardson
Our Price: $18.00


Today's Super Deal!


Our Price: $34.95
SALE PRICE: $24.95
Savings: $10.00

Top Selling Effects

The Volunteer Swindler
Our Price: $25.00
Water Works (DVD and Gimmicks) by Uday Jadugar & Paul Harris Presents
Our Price: $39.95
Fiedlers Flier by Daryl Trick
Our Price: $5.00
ACE Cards and DVD
Our Price: $19.95
Bandwidth by Greg Wilson
Our Price: $39.95