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This Friday!

Our first ever Black Friday Sale!

All items are available now to
PREVIEW but come back this Friday to receive 20% OFF everything in this category!

Even more is on sale in store only so stop by Diamond's in Peabody on Friday Nov. 28th, between 10-6 for even more sale items and specials!

Big Raffle on Friday in store! No purchase necessary. You must be in store between 1 and 2pm Friday the 28th to WIN!

Happy Thanksgiving!!!


Buy ANY Download Product (Ebook, At The Table Live Lecture, or Video Download)

And Receive An Extra $5 off your entire order! (coupon code: DOWNLOADDISC)

Here are our upcoming Lectures and Events:

December 2nd, 7PM at Diamond's: Shawn Mullin's Impromptu Magic Class!

December 8th at Diamond's:
Mr. Tango Lecture!

February 9th 2015 at Diamond's: Doc Dixon Lecture!

Free shipping on all orders over $49!

(Free shipping is only to Continental US excluding Hawaii, Alaska and Puerto Rico)

Introducing the Diamond's MyRewards Program!

As of now you are enrolled! You will start receiving points right away!

You earn $1 for every $20 you spend on our website! You can start using your points when you reach $100 worth of purchases.

Points never expire!

Every product earns you points and there is no limit to what you can earn so keep on shopping right here at Diamond's!

You can check your points any time in your account under MyRewards.

THANKS for shopping with us!

Save even more on our already low priced magic with

Buy Any Two Products and get 25% off your entire order of Economical Magic!

(minimum order of $25 required, maximum of 30 items from this category)

Shop Economical Magic NOW!

Bicycle Elegance Deck Emerald (Limited Edition)
Price: $24.95

The Bicycle Elegance deck is one of the highest quality decks ever created. Pure "elegance" and detail printed on Bee Stock by USPCC
Sale Price: $400.00


SPONGE Starring Jay Noblezada
Price: $19.95

Sponge balls are simple. All we're talking about is a four-pack of 2 inch balls made of sponge. But

there's a reason top professionals use sponge balls when they're getting paid to perform.

The entertainment potential is HUGE.

When you're out on the streets. When you're working a party. When you're working a restaurant gig. If you've got sponge balls in your pocket, you've got five minutes of the most memorable and fun magic on earth. They jump. They pop. They hide. They multiply. And they do it in your spectator's hands!

But, your sponge balls won't do the work for you. You've got to ENTERTAIN with them! That's where Noblezada comes in.

Noblezada has put together a course that will take you from beginner to pro with sponge balls faster than ever before. You'll start with the basics and build toward complete routines you can do in professional walk-around situations.

Along the way you'll improve your sleight-of-hand, misdirection, and all-around performance skills.

Classics are classics for a reason. Adding sponge balls to your repertoire is one of the best decisions in magic.

You'll learn:

Palms and Concealments
finger palm
front clip
thumb palm
back thumb clip
sponge ball classic
standard vanish
thumb palm vanish
retention vanish
take vanish
french drop
2 hand vanish
push out
pinch production (Gary Darwin)
stage production
pocket steals
Loads and Splits
standard load
bold load
the shuttle pass
sawing in half
rip split
optical split
final loads
full length routine
2 in the hand, 1 in the pocket
the 10 count
Special Bonus

Go backstage to Gary Darwin's museum where Darwin teaches over a dozen techniques--retention vanishes, productions, steals, entire routines... Darwin is a legend, and this is your chance to learn from the man himself. Running Time: Approx. 90 Minutes
Manufacturer Says
This package includes an instructional DVD + 4 Goshman Super Soft 2" Sponge Balls (RED).
Bicycle Skull Metallic (Silver) USPCC by Gambler's Warehouse
Price: $9.95

This design was taken from a historic plate in the Bicycle® Brand archives, then updated for the 21st century. T
The Poker Test 2.0
Price: $24.95

A NEW versatile method that requires no sleights using a simple and incredibly powerful routine that leaves audiences astounded at the miracle they ju
Rubber Bang! by Sean Yang
Price: $29.95

With nothing but a deck of cards and a rubber band, you too can dazzle your audience with a host of excitingly kinetic magic tricks! Instead of pickin
Juice (for Red and Blue Decks)
Price: $20.00

Magic at the speed of sight! What is invisible to your audience, even under close inspection, is clearly visible to you from across the room!

It's a
S2C by Johnny Wong
Price: $99.95

Johnny Wong 's S2C is the latest coin magic from Johnny.

All coin magic fans know that Johnny Wong's coin gimmicks ar
Flash Appearing Christmas Banner
Price: $40.00

Flash Appearing Birthday Banner
Price: $40.00


Today's Super Deal!

Alchemy Vision - Limited Edition - Brass!

Price: $39.00
Deal of the Day Price: $19.95
Five different painted brass rods are shown. The magician turns his back while a spectator takes one, places it into the brass tube, and hides the remaining rods in the black sack. The magician then turns around and without touching or opening the container, tells what color rod is concealed in the container. The gimmick is incredible and undetectable! Long-lasting quality you expect!

Top Selling Effects

The Volunteer Swindler
Price: $25.00
Price: $15.00
Price: $34.95
Price: $29.00
Loxley by David Forrest - DVD+G
Price: $33.00